The Facebook Whistleblower, Frances Haugen, has handed over a new document to the Congress which revealed that the company planned to introduce new products to target younger kids around the world.
The document showed that the company is planning to design new products for kids under 12 years of age, with the exception of Messenger Kids. The whistleblower’s document contained demographics indicating the social media giant’s future plans of targeting adults, later teens, early teens, tweens and kids, reaching as young as 6 year-olds.
Moreover, Facebook also wants to launch distinctive features, defaults, settings, and education that will be tailor the product for each stage and category. The information from the new document goes against Facebook’ claim that 13+ year old users are being treated like every other user, while kids under 13 are discouraged to use their products.
Facebook, it seems, is determined to include every age group in its targeted campaign, as its usage steadily declined by 13 per cent in teens, and the percentage is predicted to further decline by 45 per cent in the next two years.
However, including kids in their new projects might end up creating legal issues for Facebook, because in majority of the countries including the US, children’s’ data is protected by the Children’s Online Privacy Protection Act. The act restrict companies form using or sharing the data related to this age group to third parties without parental consent.
Messenger for Kids, has claimed that the company doesn’t sell user data with third parties, yet kids still receive targeted ads while using the application.
From : pk.mashable.com