Facebook founder and CEO, Mark Zuckerberg’s latest decision to change the name of the company to Meta is his attempt to sort of rebrand his company.
While it may to some extent provide the new image, this move will not by any means change the damaged public perception of the company that has been facing scandal after scandal about misuse of users’ data.
According to Andrew Selepak, a media professor at Florida University, “Changing the name to Meta allows the company to put a new public face on the company,” Selepak said on Thursday. “But it doesn’t change the name of their biggest money-making product and won’t change the perception of the company among users.”
Talking to Sputnik, Selepak noted that Facebook’s name is associated with scandals like fake news, extremist groups and choosing profits over people.
Rebranding Facebook to Meta creates an umbrella for all their products, much like when Google changed its corporate name to Alphabet to cover their other products and services, but the public will continue to associate Meta and all its services with Facebook and its founder Zuckerberg, Selepak emphasized.
Zuckerberg on Thursday announced the changes to his company and previewed that soon it will be able to offer a digital universe that can be accessed by means of virtual reality glasses with 3D spaces where people can socialize, learn, or play.
This announcement came at a time as Facebook was exposed after former product manager, Frances Haugen, leaked internal documents and told Congress that the company was allegedly aware that it inflicted harm on the mental health of teenagers, but did not do much to prevent content promoting hate and division, putting profit over users’ safety instead.
However, Zuckerberg dismissed the accusations, saying the company cares deeply about issues like safety, well-being and mental health but no one is really buying his stance given his and the social media giant’s controversial history of dealing with the issue of fake news.
From : pk.mashable.com