The Lux Style Awards 2021 nominations have left some celebrities questioning if the awards’ really recognize meaningful content.
Actor Sonya Hussyn has spoken out against what she calls the awards’ “double standards.”
“It’s very disappointing to see that a project like Saraab did not bag even a single nomination at the Lux Style Awards 2021,” wrote Sonya.
On Thursday, the LSA unveiled its nominations in the television, film and fashion categories. Since no submissions were received due to the pandemic, there will be no film awards this year. Ehd-e-Wafa, Sabaat and Pyaar ke Sadqay have been nominated in the Best Drama Serial category.
Sonya complained that the LSAs prioritise ratings over strong content.Meaningful content or hit projects?” she remarked.
She lamented that everyone talks about the need for meaningful content that educates audiences besides entertaining them, but that content is hardly acknowledged or nominated for awards.
“Aren’t those double standards?” she said.
“[I] have never really understood the criteria for these award shows. The actress went on to name her blockbuster dramas like Aesi Hai Tanhai, Nazo, Ishq Zahe Naseeb and Shikwa that were all based on social issues but were never nominated for an award.
Actress Yasra Rizvi called Lux a “beauty soap brand” which can use its influence to serve a purpose.
“Just like any other business they can use art to serve this very purpose but to serve art is probably not the purpose.”
From : pk.mashable.com