More than 200 varieties of mangoes will be on display at the three-day festival inaugurated by Governor Chaudhry Sarwar on Thursday.
Addressing the ceremony, the governor said total production of mango crop in Pakistan was 1.7 million tonne but the export volume was poor considering the yield.
“To increase the volume of mango export, we are making efforts to provide maximum facilitation to growers and exporters.”
Talking to Dawn, Mango Growers Association President Zahid Hussain Gardezi said mango festivals have become a regular feature, but for the trade fair to be even more successful, international importers must also be invited. This will give them the opportunity to connect with local growers and learn more about how they process and pack mangoes.
Punjab Agriculture Minister Hussain Jahanian Gardezi voiced similar concerns. He said that despite the excellent flavor of Pakistani mangoes high-end markets remain skeptical about whether they meet phystosanitary requirements and pesticide residue standards. “
In Pakistan growers and exporters have minimal access to check these features before export due to lack of international certified laboratories,” he said.
Gardezi hoped the festival would help increase mango exports. He said it was a place where business and pleasure came together as the festival was not only a gathering of growers and exporters but was also a source of information and entertainment for the local community.
“Export to European destinations has been handicapped to some extent due to disruptive flight schedules and more due to high air freight by foreign carriers. Mango growers are however hopefully to surpass export target due to sufficient crop,” he added.
From : pk.mashable.com