The social media giant, Facebook, has launched advertisements globally on its TikTok clone Instagram Reels, the company announced.
The launch came two months after the social media company tested Instagram Reels ads in India, Brazil, Germany and Australia in April. The tests were conducted after it was said that Facebook aims to generate revenue from its short-form video feature.
The trial run for advertisements for Instagram Reels included few of the most popular brands of the world including BMW, Louis Vuitton, Netflix and Uber.
“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram’s Chief Operating Officer Justin Osofsky. “Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”
The company said that Reels ads, which will loop and can be up to 30 seconds long, will appear between individual Reels.
Facebook is also planning to launch its own podcast platform next week, for which the company has already started approaching podcast creators informing them about a new page that will go live on June 22.
Facebook in an email sent to these podcast creators said that the users will be able to listen to podcasts directly on Facebook pages and through a new “Podcasts” tab, which is not yet available.
From : pk.mashable.com