It is hardly surprising that the World Art Day is celebrated each year on 15 April – the birthday of the Italian polymath and artist Leonardo da Vinci. Founded in 2012 by the International Association of Art, it has been officially observed by UNESCO since 2019 as a way to promote “greater awareness of the diversity of artistic expressions and highlight the contribution of artists to sustainable development.” The Indus Valley School of Art and Architecture marked the day by hosting a webinar titled ‘Evolution of the Art World through Social Media’ to celebrate the work of budding and professional Pakistani artists and to explore the role of social media in helping local artists showcase their work to a global audience.

How social media is revolutionizing the artistic landscape in conjunction with the pandemic was the centerpiece of the discussion. Speakers shared their own experiences of using platforms such as Facebook and Instagram to connect with their audiences and to display their creative works. A multitude of perspectives were brought to light due to the wide range of expertise owned by the webinar speakers.

The speakers of the webinar included Mr Jordi Fornies, Director of Emerging Markets for APAC, Facebook and a contemporary artist himself, Ms. Sobia Naqsh, Curator of the Jamil Naqsh Museum; Mr. Affan Baghpati, Visual Artist & IVS Faculty Member; Mr. Arslan Nasir; Visual Artist & IVS Faculty Member, Ms. Sabeen Yamin; Architect & Multidisciplinary Artist; and Ms. Shajeeha Mehdi, Game Developer & AR filter creator.

Mr Jordi Fornies said, ‘Just the fact that we are all able to connect today from different corners of the world to have this conversation is a strong testament to how technology can help in building meaningful connections. In today’s increasingly digital world, social media has become one of the most powerful tools that an artist can use to grow their audiences and expand their careers online. Being an artist myself, I feel very strongly about artists utilizing our platforms to help them grow. It was heartening to hear stories of artists from Pakistan whose work may be from different mediums, but have all benefited immensely from Facebook’s family of apps.’

Globally, numerous emerging businesses and artists are utilizing the tools available across various digital platforms as Facebook and Instagram and are exploring augmented reality (AR) experiences and mobile first creatives to carve their own niche and build meaningful connections with their target audience.


From : pk.mashable.com

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