A recent addition to the big tech competition is the audio content format. In addition to podcasts companies are looking for ways to add features that will make things a lot more interesting.
The social media giant, Facebook is known for jumping on any opportunity of expansion and therefore, it is no surprise that the company is digging in on this front as well.
In a written announcement made by Fidji Simo, the Head of Facebook App, Facebook is evolving the audio component of its platform by introducing several new features such as a sound editing studio, a new social audio format called Soundbites, the ability to listen to podcasts in-app, and live audio rooms in which people can talk to one another in-real-time.
“It’s still too hard to discover and share awesome audio content, and too cumbersome to assemble the right group of people to have a conversation about your favorite topic, at the right time. At Facebook, we’ve invested in the full spectrum of audio technologies to solve these problems. From audio quality enhancements, captions, speech translations, and superhuman hearing, our goal is to make audio presence easy, natural, and immersive so you can more fully experience social presence. Whether it’s an in-depth conversation or your passing thoughts, we are building audio tools and formats that connect people with the things they care about,” shared the official Facebook’s announcement.
Through the sound studio feature Facebook is going to let users mix and edit audio using a variety of filters and effects options. Soundbites are intended to be short form audio clips that users can use to share jokes, stories, or any other content that can be best communicated through the spoken word.
However, given that when it comes to audio there is a segment that prefers long form conversations and monologues, Facebook added that the platform will allow users to listen to podcasts within the app itself without having to go to outside sites and platforms.
The social media giant is quite algorithm focused so it will be using it and plans on helping users find new content by recommending them podcasts based on that user’s interests.
In addition to these addition, Facebook is also planning to implement a new live audio feature that will be a direct competitor of Clubhouse.
“We’ll test Live Audio Rooms in Groups, making it available to the 1.8 billion people using Groups every month and the tens of millions of active communities on Facebook,” said Facebook.
Through the announcement, Facebook committed itself to making the audio features inclusive and accessible for all, noting that they intend on offering captions for all the aforementioned audio services. The company also intends on providing opportunities for content creators to monetise their efforts on the platform.
From : pk.mashable.com