Podcasts have become an integral part of the digital content world and therefore relevant streaming platforms work to ensure that they keeping enhancing the user experience.
Spotify has been on the top not just for streaming music but for podcasts as well and the platform has now unveiled some additional major improvements to the podcast charts experience. These additions are aimed to benefit the podcasters in multiple ways.
In a blog post the audio streaming platform outlined details of all the updates.
To start off the Spotify podcast charts will now have their own website, where users can go directly to search, discover and share podcasts of their choice. With this addition, accessing podcast charts are no longer depended on the mobile app.
As per the blog post, “Not only will this provide everyone easier access to the daily podcast pulse on Spotify, but it’ll also serve as a larger destination for discoverability. With a full charts website, creators everywhere will be able to share their success with listeners, family, and friends—or organically get discovered by a listener perusing the site and stumbling upon your show. Much like the in-app charts experience, anyone will be able to preview a podcast and follow it directly from the charts site, making it seamless for listeners to try any show they discover.”
There is also going to be the Top Episodes chart, which looks beyond any show’s overall listeners and focuses on the reach at an episode level. A podcast is not always the sum of its episodes. At times a single episode strikes a chord with the listeners. “There’s now something to show for episodes that are really popular or trending, even if their podcast as a whole isn’t being consumed at the same volume. It’s also another way for listeners to discover your show, and potentially explore past episodes or follow your show to hear what you come out with next. Of course, if your show does wind up on the new chart, it presents yet another promotional opportunity for you and your brand.”
Another key update is the optimisation of the methodology for the existing Top Podcasts chart to quickly react to picking up what’s trending and number of followers. “Now, the amount of podcast followers on Spotify factors into the algorithm and definition of what comprises a ‘top’ podcast, coupled with recent unique Spotify listener numbers—making it more realistic for fast-rising new shows to pierce the bubble, so to speak. Overall, these changes mean the chart is better able to react to new shows, fresh voices, and fast risers, while giving listeners more reason to check in frequently to discover new shows.”
From : pk.mashable.com